Shizen
Shizen
Context
The Shizen investment fund entrusted us with the creation of its visual identity. Between Europe and Japan, our challenge was to create a brand in two environments with radically different codes, in terms of typography, graphics and layout.
Solutions
Our proposal was to try to marry the "French" style, which tends to be exhaustive, sometimes can go as far as saturation, with the virtuosity of Japanese codes, in a singular balance between minimalism and details.
Results & achievements
This branding received a warm welcome from the Japanese partners of Shizen
Shizen has presentation masks in order to continue to bring this identity to life on its daily tools
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