Because of its integration into Agenium Group, Numscale became Agenium Scale, entrusting us with the adaptation of its visual identity and the overhaul of its communication media. To spice up the challenge, and despite very short deadlines, our challenge was to involve all of the most powerful relays of visual identity: General Management, Marketing Manager, Sales Force.
The solution was to create specific icons for all of Agenium Scale's activities, and to understand all the subtleties of the offer in order to ensure a faithful translation on all communication media, for an audience of buyers as well as prescribers, characterized by a sharp technical level in high performance computing.
Results & achievements
This branding indirectly allowed Scale to clarify its offer and its positioning during its integration.
An uncompromising balance between clarity of a technical offer and valuation of its benefits for a non-technical user