Hyōdō worked with Seity for the creation of its visual identity, including naming. Hyodo is a mission management platform using drones, initially created for Thalès Telespazio for a POC for players in the agricultural world. Initially called Agriload, the solution has diversified, particularly for industrial uses, and therefore required rebranding.
Named in reference to Tadashi Hyōdō, the brand has largely distanced itself from its initial identity which was very much inspired by the codes of the players in the agro-food industry. Beyond the aviatrix, the inspiration also came from Japanese graphic codes, in a singular balance between an assumed minimalism and meaningful details.