Agenium
Agenium rebranding
Context
Agenium entrusted us with the redesign of its visual identity. In 2018, Agenium, a specialist in the resale and integration of software packages, tried to develop its services activities, in particular for simulation, space and high-performance computing. The problem was then the following: how to get rid of the industry’s graphic codes and revitalize the identity of a small business about to diversify, to conquer a competitive and very dynamic market?
Solutions
We started from scratch, simply focusing on keeping the dynamic of the original logo, in which the circular movement was already present. Starting the movement from the letter A allowed us to continue it outwards, towards an unfinished line, in order to evoke the opening to other markets and activities. The blue has been changed, to a deeper, more frank shade, less close to the blue of the original French flag, in order to emphasize the opening to the international while keeping reinsurance.
Results & achievements
The logo was very well received and very well integrated by the stakeholders of Agenium: customers, partners, subcontractors, etc.
By juxtaposing a graphic element with the A letter and the name written in letters, the logo is essentially responsive and easy to decline
This logo served as the basis for all the subsidiaries and activities of Agenium Group
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